SCHEELS is an employee-owned sporting goods retailer headquartered in Fargo, North Dakota. In North Dakota, official store locations are listed in Fargo, Grand Forks, and Bismarck.
The store sells sporting goods across many sports and outdoor categories, including hunting, fishing, camping, golf, biking, and team sports. Store experiences and services vary by location.
The Fargo location is described by North Dakota Tourism as the “Midwest’s largest All-Sport store” and highlights large in-store attractions such as a Ferris wheel, aquarium, and simulator/arcade features.
Key products include a broad assortment across 85+ categories, with gear, apparel, footwear, and equipment for outdoor and sport activities. The retailer carries major brands including Nike, Under Armour, YETI, and Traeger.
Features & Services
- Sporting goods retail across many categories
- Outdoor gear for hunting, fishing, and camping
- Golf equipment and related products
- Bikes and biking-related products
- Team sports equipment
- Apparel and footwear selection
- Bike shop / bike services (listed as a store experience in Grand Forks)
- Service shop (listed as a store experience in Grand Forks)
- Ski & snowboard services (listed as a store experience in Fargo)
- In-store attractions at the Fargo location (Ferris wheel, aquarium, simulator/arcade features)
This business description is based on publicly available information and has not yet been verified by the business owner.
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